fbpx

Adding Value for your Audience

Adding Value for your Audience The word Value

 

Let’s talk about adding value for your audience. It is a very simple concept to do, but you can probably make it bigger than it is, I’m going to share my tips on how I do it.

 

If you would prefer to watch me talk about this topic, you can find it on IGTV here.

 

 

 

There are three main ways that you can provide value on your digital channels. 

                  1. Educate them
                  2. Inspire them
                  3. Entertain them 

 

 

 

For most people here, you will more than likely be in the educate or inspire space. That’s not to say that if you did the chicken dance for your audience they wouldn’t find it immensely entertaining, but they may not come back consistently for that sort of content!!! To start you need to really understand what your audience wants from you and what is that they find valuable. 

 

If you are in anyway uncertain as to what your audience will find valuable, here are a few ways to figure it out. 

 

HOW TO THEY THINK OR FEEL NOW

 

Firstly, think about what your current audience and how they think or feel about what you sell.  If they were to have any objections to buying from you, what would they be? 

What are the things they are unsure about or would need more clarity on before hitting the buy now button … This would be your primary content you should be creating. It’s almost like leaving down a trail of bread crumbs that brings them closer and closer and closer to being in the right mindset to purchase from you. 

For example, if you are a business coach and you are looking to hire new clients, offering small snippets of how you coach will show people what it would be like to work with you. Maybe consider doing a Hot Seat once a month, where you coach someone live for 20 minutes to show your audience what it is like to work with a coach. Maybe your ideal client thinks they can’t afford coaching, so you could create content around your ‘payment plans that make it more affordable’ or maybe they wouldn’t want to commit to 1-1 situations, so perhaps you could share content around your group coaching offer. 

 

 

ASK THEM

 

Another way to approach this is to ask your audience, everyone should be doing this, so I would encourage you all, pop up a story on your Instagram and ask your audience what it is that they struggle with as it relates to your product or service. Ask them if they were to be granted one wish next year to eliminate a struggle relating to ‘ what you do’ what would it be?  Feel free to give your audience prompts and a poll option to answer if they find that particular thing a burden that  you could help them with it. 

 

 

HELP THEM TAKE ACTION

 

Make your content valuable by being really explicit with your audience on how they take action. Our attention spans are so short these days and we want to consume knowledge quick time, figure out how you can apply to your business and start reaping the rewards of the results, so give them action items in what you are sharing. 

 

 

MAKE IT RELATABLE

 

Add your own stories and examples to what you are sharing to bring people in via stories and anecdotes. It will make your content more unique to you, help show your personality and feel more relatable for your audience. 

 

 

SHARE WHAT WORKS AND WHAT DOESN’T

 

Your audience will love to know what has worked for you, what have you put into action and what results did you get, either for yourself or your audience. Similarly, they will be eager to know what you tried out that didn’t work, people love to avoid failures or shortcut to success by learning from others.

 

MAKE IT SIMPLE

 

Perhaps you work in an area that can be a bit daunting for people, where they feel like holding their hand up and saying “I don’t know what a tracker mortgage is!” Simplify a concept or idea for your audience to help them understand and they will thank you for it.

 

SHARE TOOLS AND RESOURCES

 

Are there apps, tools , planners, tricks of the trade that you use that your audience would like to know about? Getting a recommendation from someone in your field is a great piece of mind before investing time and energy!

 

 

BE CONSISTENT

 

I always encourage my audience to go ‘live’ on their social channels and not be afraid of not coming across overly polished, you will often hear me say, you’re not delivering the 6 O’ clock news. However, when it comes to being consistent in delivering value for your audience, I want you to be as regular as the 6 O’clock news.

Your audience should all know EXACTLY when and where you are going to show up for them. You want them to anticipate the release of your content, it’s that valuable to them. Remember. when you are staring out, you will need to create a mini marketing plan to let people know when you are showing up.  If you are inconsistent in your efforts you won’t get the same traction from you audience. 

 

 

QUALITY OVER QUANTITY

 

Create a plan of what type of content you are going to share to add value. Most people will come up with 12 ideas pretty fast, so that’s once a month, now can you tap into your audience to ask what they would like to hear from you (open ended questions can result in crickets, give them options). If you could get another 12 ideas, now you have content for twice a month.

I think weekly content is a good benchmark to work up to, but you don’t want to start with weekly and burn out and stop. Start slow and then speed up! However, if you are looking to build your audience and engagement, the sooner you get to weekly the better.

From my own experience, I started with weekly content, when I had 10 pieces of content to share, I showed up for the 10 weeks and shared my content, but each week, I engaged and asked my audience questions about what they were finding difficult  that I could help with and by week 6 of my content sharing, I had another 4 requests from my audience. So, you could start weekly and use each session as an opportunity to engage your audience, get them to ask questions and then create new in-depth content out of the questions they ask you.

 

Summary

 

        1. You are looking to educate, inspire or entertain. 
        2. Write down the blocks or objections a customer would have to buying from you and share the answers or knowledge they need. 
        3. ASK you audience what they are struggling with?
        4. Give your audience ways to take action. 
        5. Add your own stories and examples.
        6. Share what has worked for you. 
        7. Simplify a concept or idea. 
        8. Share tools or resources. 
        9. Be consistent. 
        10. Quality over quantity.