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Author: Hilary Hughes

The Benefit of Having Brand Guidelines in Place Your brand guidelines are a set of standards that you put in place to guide how you communicate with your brand. A basic set of guidelines should include, brand colours, fonts, logos, and imagery you use for your...

This is a common question that I get from my audience - how to get more people to see what I do! So today I am going to share with you 20 ways that you can increase your brand reach. I don’t suggest you do...

Branding vs Marketing: Why You Must Know the Difference Come, entertain me. At which point in your business should you build up your branding or do some marketing instead? If you’re at this business crossroads, here’s a helpful read for you.   Branding and marketing are two different...

Zoom links to join:   Thur 24th Feb @10am - Join Zoom Meeting https://zoom.us/j/92602392906?pwd=bE1mRGFLelJ1UnRkaG9HU0JaakNndz09 Meeting ID: 926 0239 2906 / Passcode: ziXbq4   Thur 24th Feb @1pm - Join Zoom Meeting https://zoom.us/j/98498760149?pwd=ZHVISlhta1JjSmQrUEs4MFVhNnhVUT09 Meeting ID: 984 9876 0149 / Passcode: Vz6qvU   Thur 24th Feb @8pm  - Join Zoom Meeting https://zoom.us/j/97789172359?pwd=bkVpZDlxQytmTEhubjVYTDlTNENMZz09 Meeting ID: 977 8917 2359  / Passcode: cMpye6    ...

What is Brand Love?  Brand love is an emotional connection you build with your customers. It may sound far-fetched to some, but it is absolutely possible to achieve. When you win the hearts and minds of your customers they will become loyal advocates of what you...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]You have an area of expertise or passion that your friends call on you for advice and it lights you up to talk about it?  Do you know what lights you up  What makes you so happy that...

10 Personal Branding Mistakes to Avoid   What is your Personal Brand?   Your personal brand is what you want to be known for. Think of it as how others would describe you if you weren’t in the room. You have two options when it comes to personal branding,...

Today we're going to wiz through 10 straightforward reasons why batching your content is key, if you would rather hear me discuss this click here.     Stops you being in sales mode all the time Ensures you talk about other content topics your audience...

Content Strategy If you'd prefer to listen to me discuss this topic you can find it here on my IGTV, if not keep scrolling!Before we dive into why you need it lets clarify what we mean by a content strategy. Your content strategy is the plan you...

 Want to listen to me discuss this topic instead of reading about it? Click here to watch my Instagram Live. Business Versus Personal The way you use Instagram personally and professionally should be different. When you are in personal mode, it's fine to scroll and scroll and...