If you have a Business, you have a Brand
Your brand forms part of your reputation and how others perceive your business. Very simply, if someone was to describe your business to their friend what would they say?
Would they describe a version of what you want your brand to be?
For example, if you were to describe a few brands with keywords this will give you an idea of how people should be able to think about your brand too.
🛒 SuperValu words – Local, Community, Artisan producers, GAA
🍔 McDonalds – Family, Kid friendly, cheerful, up to date & confident
🍺 Heineken – trendy, young males, sociable, sports, festivals & fun
What words would you like people to use to describe your business?