Tips to Improve the ‘Know – Like – Trust’ on your Instagram Business Account
It’s not new news that people buy from people they like & trust but before a customer can like you, you need to let them in, to get to know you. ⠀
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Know⠀
1. Use your social to drive visibility of your brand ⠀
2. Write and post your content for social with a plan to educate and inspire (not just sell)! If all your posts are about what you sell you are like a bad date that won’t shut up talking about themselves ⠀
3. If a customer read back over your last 12 posts, would they learn / know something personal about you that would help build chances of liking you? If not start thinking ahead about your next 12 posts and add variety ⠀
4. Is it obvious who you are from your page, again think of your page in image grids of 12, is there imagery of you the person behind the brand? If not, make a plan to change this! ⠀
5. Once you have your grid content working, consider Instagram stories – they are brilliant for letting people get a glimpse into your working day & personal you ⠀
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Like ⠀
1. Use your social channel socially, Talk to your potential customers as u would friends ⠀
2. Give more than you expect to get at the start. ⠀
3. Engage with your followers as much as you’d like them to engage with you, social interaction is a two way street ⠀
4. Give your audience hooks / points of interest that ‘they care about’ that help them like you more ⠀
5. Ask questions in your posts, encourage and make make it easy for people to know what to say or comment ⠀
6. Tell Stories and Share the human side of your business – this is what people will connect with. Telling your story is memorable, more so than any product / service feature! ⠀
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Trust 
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1. Share trust identifiers to short route the time it takes a customer to trust you? For example sharing reviews / testimonials / customer stories⠀
2. Share suppliers / other businesses that you work with that people know and trust ⠀
3. Share your face
4. Share the behind the scenes of your business⠀
5. Share your personality and authenticity ⠀
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