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What if you could easily and simply create a

brand that attracts more high-paying customers? No more scatter-gun approach. Give your brand  the strategy and direction it needs to be wildly successful in 2021 and beyond. 

Are you with me?

Building Brand Stories™

is a one-of-a kind brand bootcamp for busy business owners & marketeers. Whether you know a little or a lot about branding, this course is for you.  The bootcamp will show you exactly how to create an enviable and professional-looking brand with purpose and impact.

Purpose & Impact

A brand with purpose and impact will enable you to connect on a deeper level with your customers and turn them into advocates who not only become high revenue clients for your business but they will also refer new business to you.

The Building Brand Stories™ Bootcamp

will give you access to the brand coaching needed to get clarity on the direction you want to take your brand, it will give you the toolkit to do it yourself, video tutorials to watch on repeat, weekly group coaching calls to ask as many questions as you like and lots of really useful templates, checklists and guides to save you time and money forevermore.

Your Brand Story Book

At the end of the bootcamp you will have a VIP version of a ‘brand guidelines’ document, which I call Your Brand Story Book. It will have everything about your brand, your purpose, vision, mission, values, personality, tone of voice, brand strategy, brand visual identity, personal branding, media kit, marketing strategy, social strategy & templates for a consistent brand look.
Imagine how amazing the rest of 2021 will be when you have 100% confidence &  clarity in your brand delivery.  Imagine having a clear plan to follow to attract your ideal clients.  Pretty amazing, right?!
Hey There! 
I know that you are hustling hard to serve your customers. You are putting in hours of effort to create solutions, services and products to meet the needs of your clients and customers. You are staying up late and getting up early and maybe even juggling time with your kids!

That’s why I’m so excited to share this time-saving course with you. It is perfect for you if…
  • You want to create a professional-looking brand that you’re proud of and one that reflects the hours of work you put into it.
  • You are an entrepreneur that already has your business up and running, but lately you’re finding it difficult to communicate, engage and attract the right audience. You created your business without thinking too much about branding aspect. 
  • You work in marketing for a small business and would love the support of a brand coach to get you on the right track, your budgets are tight, you need to be resourceful and you want to learn the skills for yourself.
  • You started making an income from a side hustle and know that if you gave your branding some love you could really make a go of it.
  • You are still working in your 9-to-5 with the ambition to fly the coop, you have an idea for a new business but you’re not sure where to start. You would like to be able to create a professional brand that could potentially replace your 9-to-5 income.

Imagine having complete confidence & clarity in your brand which  enables you to connect with your audience & convert them into delighted customers.
You’re in the right place my friend and I’m going to tell you how to Build Your Brand Story to curate a kick-ass brand.
Backing yourself and your brand will not only give you confidence, clarity & the toolkit needed to attract more high paying customers it will also save you time and money in the future by having a clear direction and path forward for your brand.
At the end of this course you will have;
-> Created a brand that you love and your customers will too
-> A clear picture of who your ideal customer is and how you can best serve them
-> Confidence to deliver a consistent brand message
-> Clarity on what you are communicating to your customers
-> Created your own marketing collateral to ensure a consistent visual brand delivery for the future
-> Confidence that your brand is worthy of future success
-> The tools to put yourself out there as credible player in your field
-> A toolkit to refer back to or share with agencies or freelancers doing work on your brand in the future

Enrol in Build Your Brand Story™

Bootcamp Today

Hil coached me through an initiative called One A Day, where she gave an hour a day to help small businesses with their social media, I found her knowledge invaluable. If you have the opportunity to learn from her, you are in for a treat. Charlotte McCormick – Hire a Buyer 
Hil has a great energy and passion for sharing her knowledge with others. If you are ready to make a difference to your brand, she will steer you in the right direction. Get yourself signed up, you won’t regret it! Christine Matthews. 
 
At the end of this module you will have:
  1. A clear understanding of your  target community  – the tribe you serve 
  2. Defined your brand benefit (i.e what you offer your customers) and your brand purpose (why you exist beyond making money)
  3. Clarity on your brands positioning and personality
  4. Guidelines in place on how you want to communicate with your customers through your brand tone of voice
  5. A brand vision for the future
At the end of this module you will have:
  1. Decided on what colours are best to use for your brand (and why)
  2. Completed your own brand mood board
  3. Designed or (tweaked) your own brand logo (or written a clear brief for a graphic designer)
  4. Created your own marketing collateral including a comp slip, thank you card, presentation template, pdf template and email header.
  5. Created social graphics including Insta Feed, Stories & IGTV Graphics, Facebook, Pinterest & Linkedin headers 
At the end of this module you will be able to:
  1. Explain what you do with clarity 
  2. Tell your brand story with confidence
  3. Build your network
  4. Share your brand story with media (with a prepared media kit)
  5. Promote your brand online
  6. Attract more high paying customers
At the end of this module you will have:
  1. A clear social strategy laid out for your brand
  2. Planned a month of content in detail and 3 months loosely
  3. Knowledge of social media planning tools to help save time with images, copy-writing and posting
  4. Insight into how to create authentic engagement with your ideal customers
  5. Know how to use Direct Messages to convert followers to customers
  6. A  hashtag strategy in place
  7. Confidence to go Live on Stories for your brand

Your Brand Story Book

In this module you will bring everything together from the first 4 modules to create your personalised Brand Story Book. This will ensure that you have the clarity and confidence needed to deliver a consistent brand message that will attract paying customers in the future.

Enrol in Building Brand Stories™

Bootcamp Today

Hello there, I’m Hil and I’ve been right where you are… I know that creating a professional and consistent look for your brand takes a bit of thinking, but luckily, that’s thinking that I absolutely LOVE doing!! 
I have worked on multiple brands over the past 20 years.  Branding, rebranding and repositioning brands from iconic legacy brands to start-ups. And now I am here to help entrepreneurs & small business marketeers like you do the same. 
I have created a set of guidelines that can be followed by any businesses to create your own Brand Story. I’m pulling back the curtain and demystifying what it takes to have a confident and consistent brand worthy of greatness. 
Having a random scatter approach to your brand and marketing doesn’t work. I’m sure you know that you need a clearly thought out brand plan and a set of guidelines to follow to future-proof your business. (and that’s why you’re here, right?).
You need to have your own Brand Story.  
I look forward to personally meeting you inside Building Brand Stories and helping you build a band that you’re infinitely proud of. 
Your brand deserves this. And so do you. 
Chat Soon,
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